BACKGROUND
Jobcase is a social media platform dedicated to empowering and advocating for the world’s workers.
Over 130 million members connect on Jobcase to find jobs, share advice, and navigate the work landscape together.
ROLE
Senior Product Designer
TEAM
COLLABORATORS
BUSINESS NEED
Retention increases revenue-generating
job clicks and applies.
RELEVANT DATA
The majority of first-time users arrive to perform a job search, and don't explore Jobcase further.
CHALLENGE
RESEARCH
I conducted interviews with users who fit our member demographics. Several insightful themes emerged from our conversations.
Attitudes & motivations
Looking for a change (see: post-pandemic worker mindsets)
Value work-life balance and fair pay
Tired of being "ghosted" by employers
Pain points
A job search is emotionally and logistically challenging
Scammers commonly
target job seekers
Job sites often suggest
irrelevant content
PROBLEM TO SOLVE
IDEATE
I facilitated a collaborative workshop to spark inspiration with the team. We reviewed research insights, discussed our problem statement, and brainstormed opportunities.
TOP-VOTED THEME
Personalized experiences can establish trust with users.
DATA INSIGHT
77% of members have job search history we can leverage.
OUTCOME
A personalized experience built around job seekers' job search history is a large opportunity.
HYPOTHESIS
SOLUTION
A CURATED COMMUNITY
With a few swipes the community experience is optimized around your job search so you can immediately tap into the support you need.
QUESTIONS ANSWERED
On return visits, we continue to introduce content related to your search queries — this time in the form of questions answered by the Jobcase community.
IT'S WHO YOU KNOW
As you continue to scroll the community feed, we introduce additional opportunities for you to connect with members who's work experience matches your company of interest.
STRENGTH IN NUMBERS
By surfacing relevant Jobcase groups, you can leverage the support of like-minded workers rallying around common challenges or interests.
RESULTS
CREDIBILITY
Test participants expressed that seeing personalized content helped establish credibility in the Jobcase platform.
RELEVANCY
Testers especially appreciated relevant questions — noting they would be hesitant to post themselves on first visit, preferring to browse previously answered questions.
